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As a Senior Lecturer at the School of Marketing within the �������� Business School, I am deeply committed to reimagining and enhancing the educational experience for students of all backgrounds.

I received my PhD from the esteemed Guanghua School of Management at Peking University. My research is driven by a desire to unearth ways that elevate student learning experiences and catalyze meaningful behavioural changes. Presently, I am delving into two research ventures: 1) Harnessing the potential of virtual reality to augment understanding for people with disability, and 2) Charting the course for refining and actualizing inclusive education practices.

Beyond my academic pursuits, I am a fervent advocate for educational inclusivity. My dedication to this cause is evident in my proactive efforts to integrate Universal Design for Learning (UDL) principles at ��������, as well as my initiatives to bolster digital accessibility for the institution's teaching and learning. Also, I am a lead academic member in the , aiming to elevate neurodivergent students voice in course and assessment design to improve their learning experience. In recognition of my multidimensional role at ��������, I've assumed the titles of both the '�������� Diversity Champion' and the 'Academic Disability Advisor' for the Business School. My contributions to inclusive education have earned me numerous accolades, including , two , and the �������� Scientia Education Academy Exemplary Teaching Practice Award 2022.